Friday, July 15, 2011

Friday's Top 5: Uneffective Marketing Campaign For Films or TV Series

No order of preference, really.

#5: Bodyguard

Although I'm not a fan of Tony Jaa, I believe he's a great fighter. This is why I once decided to rent this film at my local library, because I saw Jaa's name right on the top part of the DVD cover. Unfortunately, while the film lasts for 105 minutes, Jaa only makes a cameo appearance for about five minutes in a fight scene. Pathetic.

#4: Revolutionary Road

Cute on-screen couple? Check. Tragic love story? Check. Unfortunately, Sam Mendes's Revolutionary Road will not make at least one billion dollars at the box-office like James Cameron's Titanic. Thank the studio behind this gem only for promoting Revolutionary Road as one film among others rather than as a second reunion between Leonardo DiCaprio and Kate Winslet, whose on-screen chemistry made Titanic a success. No wonder Revolutionary Road just made at least $75 M at the box-office.

#3: L'appât

Given that Quebecker cinema's incapacity to create movie stars coming from Quebecker of ethnic minorities, the producers decided to pair a Québécois (Guy A. Lepage) and a Quebecker of ethnic minorities (Rachid Badouri). Unfortunately, with bad reviews and a negative margin of profit, it shows that this film didn't get the attention of most Quebecker of ethnic minorities, who mostly live in Montreal.

#2: The Trotsky

Here's a film, by Canadian standards, who had a great budget. It even The Trotsky had a lot of visibility in Quebec's media. Unfortunately, The Trotsky just had a very limited release in Quebec, which means the Greater Area of Montreal and a few other cities. Why put so much effort in marketing when movie theatre owners outside of Montreal seriously believe that their customers are close-minded people not interested by films starring Quebecker of ethnic minorities? Sad truth, eh?

#1: Skins (Canadian remake)

Because of the controversy surrounding Skins, MTV, an American cable network, didn't renew it for a second season. Given that Skins was broadcasted by The Movie Network (TMN), a Canadian premium cable network, why didn't the latter decide to partner with another U.S. premium cable network in order to pull the rug under the feet of social conservatives who are affraid to see debauchery in a TV series?

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