Sunday, May 9, 2010

[TV Review] Mirador - Season 1

For the winter period, Radio-Canada, a French Canadian public TV network, had nothing serious to offer to us. While Mirador, a show created by Daniel Thibault and Isabelle Pelletier, looks full of promises because of its premise, it sinks quickly into doltishness.

First of all, Mirador is the name of a public relation firm from Montreal headed by Richard Racine (Gilles Renaud). In each episode, a client comes to see Mirador's crisis management team led by Philippe Racine (Patrick Labbé). Obviously, the mandate of Philippe's team is to rebuild the tarnished image of Mirador's given client. Besides working, Philippe also has to deal with the jaleousy of his older brother, Luc (David La Haye), who wants to head the crisis management team so badly or his ex-girlfriend, Véronique (Pascale Bussières), who is now engaged to Carl Imbeault (Sébastien Delorme), a former athlete turned into a TV personality.

Other than that, the show also revolves around the other members of Mirador's crisis management team. Alexandre Dalphond (Steve Laplante) is a little bit shy when he works with women; Geneviève Mallard (Marie-Ève Milot) sometimes feel that she can't handle a task; Chantal Boutin (Catherine Trudeau) is a workaholic; and Mylène Émard (Evelyne Brochu) is the new girl in the team.

The creators give themselves the mission to show in an honest way the PR's propensity to manipulate our society with their advices to politicians our even wrong-doing corporations. However, for some reasons, Mirador is a complete insult to our intelligence.
  • First of all, the show spreads the gargantuan lie that there's no such thing as a code of ethics in public relation. Besides, even if there were some serious manipulations orchestrated by PRs, the TV series doesn't bother to document how such ignominies can happen despite the existence of a code of ethics.
  • Secondly, Mirador's creators wrongly assume that public relation is only about handling crises. While we're at it, who are the people who send press releases regarding film festivals, upcoming TV series or feature films to The Cultural Post? Who were the people behind the brilliant marketing campaign of the Bixi? You tell me!
  • Thirdly, Mirador is a laughable and predictable soap opera. In fact, the love relation between some characters can be figured out before it's shown. Enough said.
Finally, all the clichés related to workplace drama and the lack of depth in the exploration of Mirador's topic (PRs) are the two reasons why Radio-Canada must cancel this show. After all, given that the first season, which was aired in winter 2010, was a mess, it's hard to see how the creators can clean it. By the way, the actors are not to be blamed for this.

Rating: 2/5

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